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Photonics Media Kit


Photonics Media 2016 Media Planner
For updates on advertising deadlines and promotional opportunities for all Photonics Media publications, subscribe to our Marketing Newsletter >.   Email us > to request a subscription. >Photonics Spectra Magazine
Approaching its 50th year in print, Photonics Spectra is still the best foundation on which to build your marketing program. Print, digital and mobile options — plus more special sections — take the industry's leading magazine further than ever before, and open new opportunities for advertising and sponsorship. You get the power of the photonics industry’s largest qualified print and digital circulation backed by the entire Photonics Media ecosystem, including the industry's leading and most expansive website,, and e-newsletters.

Photonics Spectra BPA June 2015 >

Photonics Showcase Magazine >
Photonics Showcase is a product-focused publication that reaches 53,000 U.S. Photonics Spectra subscribers who are actively searching for new products and services. The Showcase is also published online, reaching a global audience all year long. And each issue is pushed to 30,000 industry professionals via a bimonthly newsletter.

Industrial Photonics Magazine >
Industrial Photonics is the new global resource on lasers, sensors, machine vision and automation systems for materials processing, process control and production. Published quarterly, Industrial Photonics is written for manufacturing, production, design and applications engineers, researchers and others involved in the integration of photonics technologies across a range of operations.

BioPhotonics Magazine >
The role of photonics technologies in medicine and biotechnology continues to grow at a rapid pace. Now more than ever, manufacturers and users in these fields require a magazine that provides concise and easy-to-read information about the latest technologies and applications for the laboratory, the clinic and beyond. BioPhotonics — and BioPhotonics alone — fills that need as the only stand-alone print and digital magazine covering the biophotonics industry. BioPhotonics is backed by the entire Photonics Media ecosystem, including the industry’s leading and most expansive website,, and e-newsletters.

BioPhotonics BPA June 2015 >

EuroPhotonics Magazine >
EuroPhotonics provides a broad range of information about photonic products available in the European marketplace. Its focus is strongly European, and its content covers photonics technologies including lasers, optics, solar, machine vision and more. EuroPhotonics is backed by the entire Photonics Media ecosystem, including the industry’s leading and most expansive website,, and e-newsletters.

Photonics Buyers' Guide >
For over 60 years, the Photonics Buyers' Guide has been THE most comprehensive, accurate and trusted multimedia resource for photonics — and THE best place to advertise your products. A single media buy in the Photonics Buyers’ Guide gets you VIP treatment in all editions to ensure that your message reaches the largest audience of photonics buyers 365 days a year. >
2016 marks our 20th year online as the gateway to a world of photonics information. There is no better place for you to reach professionals around the globe working in optics, lasers, imaging and other related industries. We have a variety of marketing options available, including tier banners, newsletters, promoted content, lead-generating white papers, professional video and webinar production.

Target industry professionals looking for the latest news and product developments by positioning your marketing message beside our high-quality content in Photonics Media editorial e-newsletters. Utilize a mix of banner, video and text advertising to showcase your capabilities and drive the right buyers to your website. Or feature your own white paper to educate readers on the value of your technology and generate full contact leads in the process.

Promoted Content
Photonics Media offers a unique opportunity to promote your company as an industry expert and thought leader using a combination of native advertising and email marketing. Our editors will blend your content with ours to produce an informative, tech-specific newsletter for a targeted, opt-in audience. Plus, your content will be promoted in news feeds and articles on for 30 days, surrounded by your banner ads.

The Photonics Media audience watches a lot of video on The videos range from new product demos and interviews to show reports and newscasts. They find these videos via links in our many targeted newsletters, on visits to in our print and digital magazines and, increasingly, through our regular social media postings. Our video packages allow you to promote your offerings in an engaging way to our captive audience.

Take your technology leadership to the next level with a custom webinar or webinar sponsorship. A custom webinar with Photonics Media puts your expertise in the spotlight, and we draw qualified attendees — and build solid leads — from the industry's No.1 global audience.

A white paper can be a powerful tool to educate component and equipment users and to provide them with information they can't find elsewhere. By sharing your knowledge with potential buyers, you position yourself as an expert in your field. can help you reap the full benefits of content marketing by reaching the right audience and generating full contact leads for your sales team.

Custom Publishing
Full creative services from our in-house graphics, editorial and circulation teams can provide you with marketing materials of the same high quality that you would expect from any of our publications.

Photonics Media Advertising Contacts
Ryan Laurin
Ryan Laurin
Vice President
Voice: +1 (413) 499-0514 x201
Fax: +1 (413) 443-0472
Becky Pontier
Rebecca L. Pontier
New England & Florida
Associate Director of Sales
Voice: +1 (413) 499-0514 x112
Fax: +1 (413) 443-0472
Tim Dupree
Timothy A. Dupree
Regional Account Manager
Voice: +1 (413) 499-0514 x111
Fax: +1 (413) 443-0472
Matt Beebe
Matthew M. Beebe
Southeastern US, Midwest, Europe & Israel
Regional Account Manager
Voice: +1 (413) 499-0514 x103
Fax: +1 (413) 443-0472
Kim Abair
Kim Abair
Central & Southern CA, HI, AZ, CO, ID, MT, NM, UT, WY & Central Canada
Regional Account Manager
Voice: +1 (951) 926-4161
Fax: +1 (951) 926-4295
Kathi Simonsen
Kathi Simonsen
Northern CA, AK, NV, OR, WA & Western Canada
Regional Account Manager
Voice: +1 (530) 268-4717
Fax: +1 (413) 443-0472
Peggy Dysard
Peggy L. Dysard
South Central US & Eastern Canada
Regional Account Manager
Voice: +1 (413) 499-0514 x226
Fax: +1 (413) 443-0472
Tom Kotarba
Thomas Kotarba
Asia (except Japan)
Photonics Media
Voice: +1 (413) 499-0514 x229
Fax: +1 (413) 443-0472 Scott Shibasaki
The Optronics Co. Ltd.
Voice: +81 3 5225 6614
Fax: +81 3 5229 7253


"Photonics Media plays a significant role in our marketing plan, providing us with a well-rounded medium to push out our products and services. From brand recognition, to new product promotion, press release and whitepaper distribution and more, Photonics Media has been a great partner in our marketing efforts".
- Peter Egerton, EVP | Business Development | Alluxa

"Photonics Media advertising is a critical element in Lumencor’s annual marketing plan. We count on both their web-based and traditional hard copy to reach our audience. People know to look for us in Biophotonics International and we feel well-supported by their talented staff and high quality publications. We are pleased to partner with Photonics Media."
- Claudia B. Jaffe, Ph.D. | Co-Founder & Executive Vice President, Business Development | Lumencor, Inc.

"We have been very pleased with the service provided by Photonics Media. They help us identify effective ways to advertise and to improve branding of our (optoelectronic component) products. We believe we made a wise investment choice."
- Tom Yamamoto | Sales Account Manager | Optoelectronic Products, Industrial Products Division, Canon U.S.A., Inc.

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