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Marketing Technologies Topic of Free Online Event

Photonics.com
Jan 2008
Building markets for new technologies will be the topic of a free online discussion featuring Gary Tauss, president of Mobidia, a Vancouver, British Columbia-based venture in Internet provider services for mobile telephone service operators, Jan. 29 at 1 p.m. EST. Anyone with a computer and Internet connection may submit questions at technologymarketingcenter.com. Chris Halliwell, director and co-founder of the online Technology Marketing Center (TMC) at the California Institute of Technology's Industrial Relations Center, will interview Tauss about methods for discerning customer value for new technologies and the need to focus business team resources on the early, opinion-leading customer. The event is one in a series of executive interviews held on the last Tuesday of every month by TMC, which provides online audio files, discussion forums and case studies to high-tech marketing professionals and their colleagues in sales, engineering and management. Halliwell is also an independent consultant and the instructor for the Caltech Industrial Relation Center's course on strategic marketing of technology products.


GLOSSARY
photonics
The technology of generating and harnessing light and other forms of radiant energy whose quantum unit is the photon. The science includes light emission, transmission, deflection, amplification and detection by optical components and instruments, lasers and other light sources, fiber optics, electro-optical instrumentation, related hardware and electronics, and sophisticated systems. The range of applications of photonics extends from energy generation to detection to communications and...
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