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Kodak Appoints Jeffrey Hayzlett as Chief Marketing Officer

Photonics.com
Nov 2008
Eastman Kodak Company out of Rochester, NY, has announced that Jeffrey W. Hayzlett will be the company’s chief marketing officer, effective Jan. 1, 2009. Reporting to Antoniol M. Perez, Kodak’s chairman and CEO, Hayzlett will be responsible for the firm’s worldwide marketing operations, including the design and implementation of all marketing strategies, investments, policies and processes. He will lead the company’s efforts for strategy and planning, marketing programs, marketing network operations, brand development and management, business development, and corporate sponsorships. He will also be responsible for the company’s corporate communications, public relations and public affairs organizations. Hayzlett, 48, joined Kodak in April 2006 as chief marketing officer and vice president of the Graphic Communications Group. He became chief business development officer in September 2007, and Kodak’s Board of Directors elected him as corporate vice president in October 2007. Hayzlett has nearly 25 years of international marketing, sales, and customer relations management experience. Prior to joining Kodak, he led a private business development and public relations firm specializing in the technology and visual communications industries. He also held senior management positions in strategic business development and marketing at several companies, including Cenveo, Webprint and Colorbus Inc., and served in staff positions in the United States Senate and House of Representatives.



GLOSSARY
photonics
The technology of generating and harnessing light and other forms of radiant energy whose quantum unit is the photon. The science includes light emission, transmission, deflection, amplification and detection by optical components and instruments, lasers and other light sources, fiber optics, electro-optical instrumentation, related hardware and electronics, and sophisticated systems. The range of applications of photonics extends from energy generation to detection to communications and...
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