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Bookham Launches UK Direct Sales for New Focus

Photonics.com
Dec 2008
Bookham Inc., a provider of high performance optical products located in San Jose, Calif., has announced the launch of direct sales operations into the UK and Irish markets for its photonic tools and solutions division.  The new sales channel, which was previously operated via distributors, will be managed by the local Bookham UK sales team. The move will ensure that UK customers receive optimum pricing, improved delivery times and local, UK-based support.  The New Focus product portfolio includes tunable and fixed wavelength lasers, position sensitive detectors, actuators and optics and optomechanics for precision measurement.  New Focus products and thin film filters have been available through distributors to UK and Irish customers since 2002. Bookham will retain its current network of distributors for New Focus and thin film filter products throughout Europe.



GLOSSARY
photonics
The technology of generating and harnessing light and other forms of radiant energy whose quantum unit is the photon. The science includes light emission, transmission, deflection, amplification and detection by optical components and instruments, lasers and other light sources, fiber optics, electro-optical instrumentation, related hardware and electronics, and sophisticated systems. The range of applications of photonics extends from energy generation to detection to communications and...
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