Bookham Inc., a provider of high performance optical products located in San Jose, Calif., has announced the launch of direct sales operations into the UK and Irish markets for its photonic tools and solutions division. The new sales channel, which was previously operated via distributors, will be managed by the local Bookham UK sales team. The move will ensure that UK customers receive optimum pricing, improved delivery times and local, UK-based support. The New Focus product portfolio includes tunable and fixed wavelength lasers, position sensitive detectors, actuators and optics and optomechanics for precision measurement. New Focus products and thin film filters have been available through distributors to UK and Irish customers since 2002. Bookham will retain its current network of distributors for New Focus and thin film filter products throughout Europe.