JDSU, an optical products company based in Milpitas, Calif., has announced a new name for its holographic technology platform. Now called IconiGram, the technology includes new features that enhance the visual impact and improve the application and distribution of holograms developed for products such as bank cards and identity documents. Products that leverage the IconiGram technology platform include a hot stamp foil product (IconiGram HS), security laminates (IconiGram LM), and pressure-sensitive labels and seals (IconiGram PS). Holograms are easily recognizable images that are difficult for counterfeiters to simulate. They are considered one of the most popular “overt” security technologies that are used on products as a first line of defense against fraud. According to the company, new features include enhanced and brighter imagery for authenticating holographic images, environmentally friendly packaging, dual registration marks for easier application and greater registration accuracy, and a new delivery format optimized for modern holographic manufacturing processes.