A new hybrid incandescent-shaped light bulb that combines the instant brightness of halogen technology with the energy efficiency and longer rated life of compact fluorescent (CFL) technology, will be hitting the market in 2011, said GE Lighting. (Image: Business Wire) Consumers searching for the latest hybrid can soon look beyond their local car dealership. Starting in 2011, GE Lighting brings hybrid technology to the lighting aisle in the form of a unique, new incandescent-shaped light bulb that combines the instant brightness of halogen technology with the energy efficiency and longer rated life of compact fluorescent (CFL) technology. The initial product launch will bring US and Canadian consumers GE Reveal and GE Energy Smart Soft White varieties that offer significantly greater instant brightness than current covered CFLs, while preserving the energy efficiency and long life attributes that have elevated CFLs as a lighting staple in many households. “When you look at our prototype incandescent-shaped bulb with that little halogen capsule nestled inside our smallest compact fluorescent tube, you’re seeing a byproduct of our intense customer focus and our innovation mindset,” said Kristin Gibbs, general manager of North American consumer marketing, GE Lighting. “We’ve constantly improved the initial brightness of our CFLs but customers haven’t been wholly satisfied. This is a giant leap forward.” The halogen capsule inside the new hybrid halogen-CFL bulb comes on instantly, allowing the bulb to operate noticeably brighter in less than a half a second. The capsule shuts off once the CFL comes to full brightness. Scientists engineered the bulb to operate with an exceptionally low level of mercury — 1 mg. Currently, available CFLs range from 1.5 mg to 3.5 mg. The hybrid halogen-CFL bulbs will be RoHS compliant and offer eight times the life of incandescent bulbs (8000 hours vs. 1000 hours). Less frequent replacement due to longer light bulb life can reduce landfill waste. First to launch will be 15-watt and 20-watt hybrid halogen-CFL bulbs that are considered viable replacements for 60-watt and 75-watt incandescent bulbs, respectively. Retail pricing and specific retail store availability will be announced in the coming months. For more information, visit: www.ge.com