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  • ASD Expands Team to Aid Spectroscopy Solutions Market
Jan 2012
BOULDER, Colo., Jan. 19, 2012 — To further expand its evolving spectroscopy solutions company, ASD Inc. announced the promotion of Michael Lands to vice president of marketing and sales, and added Chris Sherry as senior market manager.

Since 2005, Lands has served as ASD’s marketing and product management director. In his new role, he is responsible for sales and marketing strategy. He will also drive the implementation of ASD’s existing near-infrared (NIR) spectroscopy solutions and its planned market growth strategy.

Lands also oversees ASD’s SummitCAL Solutions Team, which provides multivariate analysis and chemometrics services to its spectrometer customers.

Sherry, a certified professional geologist, will lead ASD’s mining industry market expansion efforts. He has an extensive geological background as well as experience in project management, marketing and sales direction.

ASD, known for its FieldSpec line of spectrometers for remote sensing, recently expanded its NIR spectroscopy analyzers into the mining exploration and production industries. The portable TerraSpec line of spectrometers speed site exploration with real-time, nondestructive mineral analysis, and provide high-throughput lab or field ore analysis.

ASD supplies analytical instrumentation and material analysis solutions for remote sensing, environmental sciences, agricultural, mining and pharmaceutical applications.

For more information, visit:  

remote sensing
Technique that utilizes electromagnetic energy to detect and quantify information about an object that is not in contact with the sensing apparatus.
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