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  • Jenoptik’s Optoelectronic Group Forms Brazil Unit
Jun 2012
JENA, Germany, and SÃO PAULO, Brazil, June 13, 2012 — Jenoptik’s Industrial Metrology Div. has formed Jenoptik do Brasil to strengthen its activities in South America and to expand its services in the automotive and automotive supplier industry.

This is Jenoptik’s second expansion this year. In May, the company established a presence in Singapore, where it also will expand into the automotive industry. The São Paulo unit initially will employ a staff of five and will be available to each of the Group’s divisions.

“By opening up another key region we are consistently pursuing our approach of being close to the customer through having our own local presence,” said Jenoptik Chairman Michael Mertin.

In 2011, Jenoptik posted almost €74 million in sales in the Americas, most of which was generated in North America.

“We plan to achieve proportionally higher growth both in Asia as well as in America and to double our sales in these regions over the medium term,” Mertin said. The company intends to focus not only on North America, but also on South and Central America.

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