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Cell Robotics, Bindley Western Sign Lasette Distribution Agreement

Photonics.com
Jan 2001
ALBUQUERQUE, N.M., Jan. 12 -- Cell Robotics International Inc. has signed a three-year, nonexclusive US distribution agreement with Bindley Western Industries Inc. Under terms of the agreement, Indianapolis-based Bindley Western will distribute the Cell Robotics Lasette, a miniature laser finger perforator, through its 16 distribution centers in 15 states. Customers include independent drug stores, chain drug stores, supermarkets and mass retailers with their own pharmacies, hospitals, clinics, HMOs, and managed care organizations. The Lasette allows diabetics to test blood glucose levels with minimal pain, no lingering soreness, and negligible residual bleeding, said Cell Robotics.
This distribution agreement with Bindley Western provides us with immediate access to a proven and reputable sales force that can place the Lasette in a large number of pharmacies, thus making it available to a greater number of home-use customers, said Ronald K. Lohrding, Cell Robotics president and CEO. Additionally, over the last few months, we have made key sales staff appointments that will complement Bindley Western's efforts. We have also enhanced our ability to produce a more durable version of the Lasette, which can be used in both clinical and home-use markets. These production achievements, combined with this important distribution agreement, should allow us to capture a larger portion of the $3.7 billion glucose testing market. FIBER


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