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Study: Quality More Important than Price

Photonics Spectra
Jun 1997
Venture Development Corp.'s report on airborne intelligent display/analog-to-digital converter equipment and system resellers said quality remains the most important criterion in selecting a vendor. After quality, price and support remain the other two "runaway" factors in making a choice.
Some resellers intimated that these criteria may serve as a prequalification status, whereby vendors with inferior products, high prices or poor reseller support are automatically disqualified from consideration.


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