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  • From Product to Profit: The Powerful Impact of Early-stage, User-Based Research

Jul 30, 2014
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Additional Q&A -

Q: How can I distribute my questionnaire? If I am in the early stage of designing a specific product for India and I know my target audience... How can I reach them? Do you know any mailing services or lists?

A: In the US and Europe, the first two places we would look would be the following:
a. Professional societies that reflect your target audience - see if they offer email blasts as part of the advertising
b. Trade journals that target your proposed audience - again, look under "advertising" to see if they offer email blasts.
In both cases, confirm that you are able to include the link directly to your study. Another tip: Ask if they personalize the email (use mail merge). We get a much better response if we sent out emails to "Dear [First Name]", rather than just "Dear Colleague" or "Dear Sir".

Q: Helicos BioScience was delisted but they were at INFINITY for the M/E ratio. What went wrong?

A: Perhaps their M = 0?

Join us for a FREE webinar: From Product to Profit

Early-stage, user-based research can impact business development, RD&E and rapid market penetration, and this webinar will tell you how. The presentation will include:
1.      Two magic numbers that can determine if your product will be profitable;
2.      Early-stage, user-based market research: the how, when, why, and where;
3.      Impact on business development, product profitability, and speed to market;
4.      Case Studies

         a.      How a study on the back of a bingo card led to a five-fold increase in sales
         b.      How two questions moved a product from the back burner into a sales leader
         c.      The answer was “No,” but it saved the client $500,000

Wednesday, July 30, 2014, from noon to 1 p.m. EDT

Presenter Barbara Foster just celebrated her 30th anniversary in this field. Between her work within industry leaders such as Zeiss, Cambridge/Reichert-Jung (now part of Leica) and Sarastro, and over 20 years in consulting, she has constructed strategy for and/or launched more than 100 products and seven companies. In addition to her business and product development experience, she is a master microscopist, with specialties in interferometry, microspectrophotometry, polarized light and fluorescence. She is a consulting editor to American Laboratory and frequent contributor to other key publications including BioPhotonics, R&D and Microscopy Today.

Foster runs the consulting firm The Microscopy & Imaging Place Inc., which specializes in early-stage, user-based market studies, as well as product and company launches. While their focus is on microscopy and spectroscopy, the expansion of imaging has taken them into far-flung fields ranging from microarrays and biotech to semiconductors and photonics.
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