Laurin Publishing Co.
Media Kit: Photonics Directory Stats & User Preferences
The Photonics Directory
A Multimedia Publication
|
Directory Home Page
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User Preferences
Whether potential customers are at their desks, on their computers, or on the road, our multimedia approach ensures that your advertising message is there. Our research shows that users consistently use all three media for corporate and product information. When we asked users which they turn to first, the print and Internet editions were almost equally referred to. The CD-ROM remains a consistent resource for users who travel or lack Internet access.
Products Purchased, Recommended or Used by
Photonics Directory Subscribers
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|
Percent
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Totals
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Cameras
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54.6
|
13,657
|
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Detectors & Sensors
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61.5
|
15,372
|
|
Displays
|
45.9
|
11,463
|
|
Electronics & Signal Analysis
|
39.7
|
9,934
|
|
Fiber Optics
|
41.5
|
10,372
|
|
Imaging Equipment & Software
|
43.9
|
10,971
|
|
Laser Accessories
|
45.7
|
10,925
|
|
Laser Systems
|
46.2
|
11,550
|
|
Lasers
|
57.6
|
14,400
|
|
Light Sources
|
52.3
|
13,072
|
|
Materials & Chemicals
|
41.5
|
10,386
|
|
Optical Components & Software
|
63.6
|
15,900
|
|
Personal Computers & Software
|
53.2
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13,311
|
|
Photonics Component Manufacturing Equip.
|
19.6
|
4,907
|
|
Positioning & Vibration Isolation Equip.
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39.2
|
9,801
|
|
Test & Analysis Equipment
|
54.6
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13,644
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Source: Publisher's data derived from subscriber questionnaire information.
Totals based on 25,000 distribution.
PhotonicsDirectory.com Users Respond
to Your Advertisements
Our subscribers trust The Photonics Directory to deliver the most
up-to-date company and product information. Advertisers receive free Web and e-mail links and monthly reports on how many users viewed their company listings and visited their sites. Our advertisers say The Photonics Directory is a top referral to their Web sites.
Monthly Response Averages
PRINT ADVERTISER BENEFITS
TARGETING THE INTERNET?
ADVERTISING RATES
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Buyers' Guide Index
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Company Listings
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Profile Page
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