Exclusive Display Advertiser Bonuses
Display advertisers in the print directory receive our exclusive benefit package in all three editions:
•
Free links to your e-mail and Web site, and boldface treatment in all sections of the Internet and CD-ROM editions
•
Boldface company listings in all sections of the Corporate
Guide
and Buyers' Guide
•
Detailed company information, Web site address and two key
staff members' names in the Corporate Guide
•
Phone number and advertisement page references in the
Buyers' Guide, in your choice of product categories
•
Borders around all your category choices in the Buyers' Guide
when you purchase a logo enhancement for your Corporate
Guide
listing
•
Two to three times more free product listings than for
nonadvertisers, with the option to purchase unlimited
categories
•
Gift sets of The Photonics Directory sent to your most valued customers
•
Your company listing in The PhotonicsWeb Directory and the opportunity to advertise here
•
Discounts on Internet and CD-ROM advertising — 60% off
standard banner advertising rates
Make a Splash with Color
Want to add impact to your message? Add color to your print advertisement. Color is proven to increase readership by as much as 38 percent, and studies show that companies using color ads see sharp sales increases over companies using black-and-white ads.
Size up Your Ad
Make sure your advertisement speaks as highly of your image as it does of your products. Ads do more than promote your product or service; they also affect buyers’ impressions of your company. Market studies show two-thirds of buyers believe that the bigger the advertisement, the stronger the company; and a third of buyers think companies with the largest ads are most likely the leaders in their field.
Get Year-Round Coverage
The Photonics Directory works for you 365 days a year, making it the most reliable advertising vehicle. Buyers refer to the directory year-round as the most convenient, all-inclusive guide to companies and products.
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