Laurin Publishing Co.
Media Kit: Directory Print Advertising Rates
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The Photonics Directory
Print and Electronic Media
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2009 Photonics Directory Display Advertising Rates
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THE PHOTONICS BUYERS' GUIDE
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Unit
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1x
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2x
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3x
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4x
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Full Page
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$8205
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$6980
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$6285
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$5385
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2/3 Page
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6615
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5630
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5060
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4315
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1/2 Island
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6410
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5460
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4915
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4175
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1/2 Horizontal
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5440
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4620
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4160
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3545
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1/3 Page
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3850
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3270
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2945
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2510
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10x
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15x
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20x
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Category Classified*
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610
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555
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510
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*Must run at least a full page or fractional pages equal to a full page in The Photonics Directory.
THE PHOTONICS CORPORATE GUIDE
Logo Enhancement
(noncommissionable)
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Appears above company profile
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$420
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COVERS (Four-color)
Rates are the same for all four books.
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Cover 2
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$11,325
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Cover 3
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10,990
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Cover 4
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12,055
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ISSUE AND CLOSING DATES
Published: January 2009
Insertion orders: August 2008
All advertising material: August 2008
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COLOR
Two-color per page or fraction....................................$ 955
per spread................................................................1665
Four-color process per page or fraction.........................1880
per spread.................................................................3280
SPECIAL POSITIONS
Facing inside front cover:
Full-page price, plus color, plus...............................$ 840
Facing inside back cover:
Full-page price, plus color, plus .................................780
Special positions available at rates plus 10%.
Insert rates are available. Please contact your representative.
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FIRST-TIME ADVERTISERS
Raise awareness of your company by advertising in two editions for one low price. Place any size ad in the print edition and receive 20% off the listed rates, plus a free banner in the online edition!
RETURNING ADVERTISERS
Boost your company's exposure by advertising in multiple product categories. Increase your Directory program for 2009 and each additional ad you place is only $2950 -- any size, any color!
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2008 PhotonicsDirectory.com and CD-ROM Advertising Rates
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BANNER ADVERTISEMENTS
12-month programs
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Unit
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Advertiser
Rates*
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Standard Rates
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1x
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$625
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$1660
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3x
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600
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1575 |
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6x
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570
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1490
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9x
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545
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1400
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12x
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495
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1290
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Add'l Banners
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315
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810
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Directory banners appear on both the CD-ROM and Web versions. Each product category can host 6 banners. Positions are available on a first-come, first-served basis.
*Advertiser rates apply to those companies that place display advertising in The 2009 Photonics Directory print edition.
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Unit
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Advertiser Rate*
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Standard Rate
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Catalog Page
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$660
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$1750
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INTRODUCTORY OFFER
New Advertisers on PhotonicsDirectory.com receive
a Free Catalog Page with every
6 banners purchased!
ISSUE AND CLOSING DATES
Directory banners and corporate listing changes are posted on a monthly basis during the first week of each month. Material and insertion orders must be received by the 15th of the preceding month.
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