Laurin Publishing Co.
Media Kit: Photonics.com Advertising Rates
Advertising Opportunities
The redesign of Photonics.com has created new advertising options!
With its wide page format and statistically based ad placement, Photonics.com enables large, interactive ads and a guaranteed number of ad views, giving advertisers greater control over how often their ads are seen and clicked on. Advertisers also have access to a secure area from which they manage their ad campaigns and view their performance statistics.
Tier Packages
Tier ads appear on the most-viewed pages of Photonics.com and can be linked directly to your Web site or to a custom profile page. Tier programs are offered in 12-month increments and can be updated
throughout the year.
•
Platinum Tier — Designed for major industry players, the Platinum Tier package boasts 600,000 ad views per year and ensures that your ad is in all the right places, including the Photonics.com home page and five other main splash pages on the site. This is the only package that includes the skyscraper ad and exclusive placement on our highly viewed content pages.
•
Gold Tier — With 450,000 annual page views, the Gold Tier high-profile package features your ad on the Photonics.com home page and three other high-traffic splash pages, as well as content pages on the site.
•
Premium Tier — A Premium Tier advertising package, with 350,000 page views a year, places your ad on the Photonics.com home page, the Photonics Directory splash page and on content pages.
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Product Focus Tier — Reach visitors who are specifically looking for product information with a Product Focus Tier advertising package (220,000 views per year). Your ad will appear on content pages with a focus on the product sections of Photonics.com.
•
Gateway Tier — Increase your visibility without breaking the bank. With a Gateway Tier package, your ad appears in rotation on content pages throughout the site (160,000 ad views per year).
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Spectra Product Tier — With this introductory package (90,000 views per year), your ad will appear on all content pages, with an emphasis on the Photonics Spectra Innovative Products section.
Photonics.com Newsletter Packages
Our weekly photonics.com e-mail newsletter is distributed to thousands of people who have registered for a free subscription. The newsletter highlights news, new product announcements and information on upcoming trade shows and events. The PhotonicsSpectra.com monthly e-newsletter alerts subscribers when the latest issue of the magazine is online and highlights the topics covered in that issue. Other
e-mail alerts highlight biophotonics news and employment opportunities. By advertising in these newsletters, you can reach targeted audiences as they monitor the photonics industry.
2008 Photonics.com Tier Rates
|
Tier Package
|
Ad Views
per year
|
Ad Sizes
|
Advertiser*
Rates
|
Standard
Rates
|
Platinum Tier
|
600,000
|
Skyscraper
Small & Large Sidewalk
Medium Square
|
$27,600
|
---
|
Gold Tier
|
450,000
|
Small & Large Sidewalk
Medium & Large Square
|
20,700
|
---
|
Premium Tier
|
350,000
|
Small, Medium & Large Square
|
14,000
|
$25,200
|
Product Tier
|
210,000
|
Large Square
|
8400
|
15,120
|
Gateway Tier
|
160,000
|
Large Square
|
6400
|
11,520
|
Spectra Tier
|
90,000
|
Large Square
|
3600
|
6480
|
*Advertiser rates apply to 2009 Photonics Directory advertisers.
2008 E-Newsletter Advertising Rates |
Newsletter | Frequency | Ad Sizes | Advertiser Rate*
per month | Standard Rate
per month |
Photonics.com | Weekly |
Newsletter Sidewalk
Newsletter Standard
| $3600
2010 | $6300
3520 |
PhotonicsSpectra.com | Monthly |
Newsletter Sidewalk
Newsletter Standard
| 1800
1005 | 3150
1760 |
Biophotonics.com | Bi-Weekly |
Newsletter Sidewalk
Newsletter Standard
| 1800
1005 | 3150
1760 |
PhotonicsPays.com | Monthly |
Newsletter Sidewalk
Newsletter Standard
| 900
500 | 1575
875 |
*Advertiser rates apply to 2009 Photonics Directory advertisers.
Contact your Regional Sales Manager for frequency discounts.
|
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