Capitalizing on Digital Technology

Brian Wolfenden

The new world of global communication and commerce is digital. But the printers and associated members of the graphic arts industry who attended Drupa2000, the international printing exposition held in Dusseldorf, Germany, saw that they must not just adapt to this digital world to be successful, they must capitalize on it.

Digital imaging technology serves a market that is committed to producing digital files. They enable commercial printers to compete in a world that calls for faster turnaround, requires shorter press runs, expects lower costs without sacrificing color or quality, and continually increases its demand for positive environmental impact…