Micronanotechnology

The 288-page volume Commercializing Micro-Nanotechnology Products provides an overview of the socioeconomic impact of the products, as well as an appraisal of the status of the technologies and their potential for applications in commercially viable products and systems. Steps required to turn an idea into a marketable product are detailed, along with the experiences of companies and organizations that have achieved market success in the industry. Business challenges are outlined, and the processes of long-range planning, technology transfer analysis and entrepreneurial development are discussed. Commercialization strategies for public research organizations are covered. David Tolfree and Mark J. Jackson; !%CRC Press%!/Taylor & Francis Group, Boca Raton, Fla., 2007; $99.95.