LG Begins OLED TV Rollout

LG Electronics announced Tuesday that it is accepting preorders for its 55-in. class WRGB organic LED (OLED) TV this month, with deliveries scheduled to begin next month.

LG is the first company to launch sales of the next-generation OLED TV technology, a segment that is expected to grow to 7.2 million units by 2016, according to the market research company DisplaySearch.

Only 0.16 in. thick and weighing less than 22 pounds, OLED TVs from LG Electronics use WRBG technology to produce vivid and realistic pictures. The OLED TV segment is expected to grow to 7.2 million units by 2016, according to market research company DisplaySearch. Courtesy of PRNewsFoto/LG Electronics USA Inc.

The OLED TV is 0.16 in. thick and weighs less than 22 pounds. The company says that its WRGB technology enables it to produce vivid, realistic pictures, and that a proprietary four-color pixel system features a white subpixel that works in conjunction with the conventional red, blue and green setup to optimize color output.

“We believe that OLED will usher in a whole new era of home entertainment,” said Havis Kwon, president and CEO of LG’s Home Entertainment Co. He added that the development is a “more transformational moment” than the introduction of color TV 60 years ago or of high-definition TV 15 years ago. “OLED TV is much more than just an incremental improvement to current television technology.”

The announcement was made just days before the 2013 Consumer Electronics Show, which runs Jan. 8 to 11 in Las Vegas.

For more information, visit: www.lg.com