2016 Multimedia Planner

JUSTINE MURPHY, SENIOR EDITOR, justine.murphy@photonics.com

The 2016 Media Planner from Photonics Media will be in your hands very soon. And if making good marketing and advertising plans is also in your hands, we invite you to spend some quality time with it. From cover to cover, the 2016 Multimedia Planner is filled with an exciting selection of unique special offerings aimed at targeting your best audience to build your brands, drive traffic to your website and generate valuable leads. Here’s what’s new and exciting:

Photonics Spectra — No Competition

‘Laser’ isn’t in our name, but we have lasers covered where it really counts: If it’s laser buyers you’re looking for, Photonics Spectra is the best place for your marketing message.

• Photonics Spectra has more subscribers in key laser categories than our closest competitor: 40 percent more, according to recent audit reports!

And now, there are even more great reasons to make Photonics Spectra the foundation of your marketing plan. Every issue of our flagship magazine — published since 1967 — includes a special report or advertiser opportunity in addition to our usual roundup of news and features. Special reports bring an additional focus to each issue, inviting readers to spend more time perusing our pages — pages containing your marketing messages. New this year are two Asia-Pacific Regional Reports and several technology-specific market reports with resource directories including: spectroscopy, optics and lasers. These reports join our annual Prism Awards coverage, Ad Action Survey and corporate profiles as great marketing opportunities.

BioPhotonics — One of a Kind

When it comes to B2B industry magazines covering the life sciences, BioPhotonics from Photonics Media stands alone. Nowhere else will you find a single magazine and dedicated audience devoted to biophotonics. For more than 20 years, BioPhotonics has covered the advances in light-based technologies that are changing our understanding of the world and changing how medicine is practiced. In addition to our life-sciences-focused Prism Awards coverage, we’re continuing our popular Sourcebook series, focusing on resources for specific technologies.

EuroPhotonics — Milestone Year

In its 20th year, EuroPhotonics continues to feature the best of European industry news and trends. In 2016, we’ll deliver a special report on photonics in the British Isles and Germany; a special issue for the Vision show in Stuttgart; plus two Euro Showcase issues, in June and December.

Industrial Photonics — New Opportunities

Our newest print publication, in its third year in 2016, continues to grow. We’ll produce a special Industry Showcase for show circulation with each issue of the magazine.

Newsletters — Reimagined and Powerful

Our popular e-newsletters have all been redesigned, bringing fresh energy and excitement — and responsive design — to the format. Your popular featured products will now have a larger presence.

Photonics.com weekly gets a new look and a new name. The new This Week in Photonics will include news, exclusive features, products and special video content from the Light Matters team.

Our Trade Show Sneak Previews have been reimagined and will now include a video preview about the featured show. You can sponsor the e-blast and the video.

Finally, the custom tech e-newsletters now offer a Promoted Content Program combining the tech-specific e-blast plus promotion of your content on Photonics.com splash pages and related articles and products for 30 days.