Spoiler Alert: Our Data is Industry’s Best

RYAN F. LAURIN, ryan.laurin@photonics.com

Very soon, your inbox will be filled with media kits from publishers far and wide. You’ll probably give a quick glance to some of them, or maybe they’ll quickly find the recycling bin after the brief time they spend in your hands.

So here’s my letter where I’m supposed to entice you into spending some quality time with Photonics Media’s Multimedia Planner, but that’s played out so I’ll keep it brief — and our newly redesigned Multimedia Planner reflects that brevity. We’ve greatly simplified our kit this year because we know what you want — to build your brand, drive traffic and generate leads. The greatest way for us to show you how to do that is not by rewriting a War and Peace-sized novel for your reading “pleasure,” but to give you the cold, hard facts and data so you can make the informed decisions that are best for your company.

I don’t mean to kill the suspense, but you’re going to find those cold, hard facts and data sets to be the best in the industry (and we have the BPA qualification to back it up). So when you do grab our Multimedia Planner from your inbox, know that it’s built for you and what you want to do. And we can now rest easy knowing that our Planner has been set apart and saved from the recycling bin.