The Piece Needed for Your Story

RYAN F. LAURIN, ryan.laurin@photonics.com

Right now, somewhere in the world, people at a company like yours — maybe yours — are gathered to talk about the great things they’re doing. Maybe they are in an auditorium addressing shareholders; perhaps they’re in a garage tweaking some new IP to show potential investors.

How often have you and your colleagues sat in a meeting like this for hours discussing how great your optics are and how your shop manufactures lenses of unmatched quality? Over lunch in the break room, do employees talk about the reliability and performance of the laser systems they work on and how a customer can save thousands with reduced downtime realized by using their products?

Unfortunately, all too often the story ends there and no one outside of your company ever hears that passion or those particular details.

It happens to us at Photonics Media, as well. So to absolve us of some of that guilt, I hereby present a part of our story — one that we talk about in long arduous meetings and at company picnics out on our lawn.

We print so many magazines every year that if you laid them end-to-end they’d reach the International Space Station. We purchase our paper from environmentally conscious suppliers. We continue to print 1,381,000 copies of Photonics Spectra, Industrial Photonics, Photonics Showcase, BioPhotonics, EuroPhotonics, and the Photonics Buyers’ Guide and Handbook combined. We don’t do this because we’re old-fashioned — trust us, we see the print bills every month. We do it because we are committed to keeping the industry up-to-date on its story in a format preferred by our audience, which is the largest in the industry.

Long story short, whether it is through advertising, press releases or editorial coverage, Photonics Media can help you — wants to help you! — tell your story. What you have to say is interesting, relevant, and shouldn’t be kept inside the walls of your company, garage or auditorium.

Look through this newsletter and our media kit and learn about all the ways — paid and unpaid — that we can help you tell your story.