Big Leads, No Travel

RYAN F. LAURIN, ryan.laurin@photonics.com

Hard choices are inevitable when attending a photonics industry conference. Time-consuming and expensive travel is just the tip of the iceberg! For those who appreciate the early lecture in lieu of a cup of coffee and the newspaper, the 8 a.m. session on advances in display technology is appealing, but you’ll surely miss the 8:30 solid-state laser demo. And don’t forget to spend some time at the trade show to see what’s new, before your dinner meeting.

Between the travel and the scheduling conflicts and the expense of attending a live event, it’s no wonder that Photonics Media webinars are so popular with attendees’. We average 588 registrants for our editorial webinars and get great attendance for the live events. Our editorial team works diligently to line up compelling speakers on interesting and relevant topics. And there’s no travel involved!

As a marketer, you’re looking for good ways to get great leads, and webinars bring together some of the most qualified attendees around. Photonics Media webinar sponsors receive contact information for all the pre-registered attendees, as well as follow-up leads for those who view the archived version. In addition to offering sponsorship opportunities for our editorial webinars, we open the floor to you to host your own custom webinar for our highly qualified audience. A custom webinar is a great way to promote your brand, gather leads and establish yourself as a resource; you supply the speaker, and we’ll take care of the rest.

The only thing we won’t do is brew the coffee in the morning to make sure everyone’s awake.