Osram Licht AG Gains Minority Interest in Beaconsmind AG

Through its Fluxunit venture capital division, lighting manufacturer Osram Licht AG has acquired a stake in Beaconsmind AG, a data technology firm.

The minority interest aims to enable greater customer service for Osram’s customers. Osram is already collaborating with the Swiss company in a partnership initiated about two years ago. Osram's internal startup Einstone supplies intelligent beacons, while Beaconsmind provides their customized software. Einstone beacons for site-based services are smart transmitters that can be integrated into light installations.

“The sales approach via smartphone is really popular with users and has boosted consumers’ willingness to spend money,” said Max Weiland, CEO of Beaconsmind. “We are really excited to expand our successful partnership with Osram with this investment.”

Beaconsmind’s solution is formed by detailed analysis and the linking of sales channels at retail stores, fashion brands and shopping centers. With the help of individual brand apps, customers can be informed on site about interesting deals and learn about loyalty programs. Offline, online and mobile data are joined and provided to the retailer. With this information in hand, the retailer can optimize his or her product portfolio, customer communications and, ultimately, the shopping experience.

“We have already demonstrated together that our smart retail solution can generate double-digit gains in stores’ sales,” said Christoph Peitz, director of Osram’s Einstone business.

Beaconsmind is a software provider focused on store-based retail, wholesale, industry, catering and tourism. Osram is a lighting manufacturer with a portfolio based on semiconductor technology such as IR or laser lighting.