Focus on the Reader

KAREN A. NEWMAN, GROUP PUBLISHER, karen.newman@photonics.com

I’m a reader. Books, newspapers, magazines – I read them all. I love the feel of them in my hands, the smell of ink on paper. But most of all, I love what’s inside covering all the pages – new things to see, learn, apply – and all put together with me, the reader, in mind!

I’ve been involved in magazine publishing for many years and have worked closely with readers in several industries. I’ve observed the community that grows up around a title that truly serves its readers.

Magazine publishers such as Photonics Media serve their readers – and build powerful communities – by delivering relevant feature articles, insightful columns, carefully curated news, the latest products — to bring those readers closer to the world in which they work.

All that content comes at no small cost, developed by a dedicated editorial staff to help readers solve problems and generate new ideas, introducing them to the latest tools for getting the job done better. It is this superior content that sets our magazines apart from many other advertising options.

We start and end our workday thinking about how we can deliver an industry, a technology, a solution to our readers, and how to work with the latest communication options to help the reader move from the printed page to unlock even more information online.

At Photonics Media, our readers tell us what they want, and we do our best every day to deliver. If you focus on the reader, the metrics will take care of themselves.