Corning Unveils New Advertising Campaign
CORNING, N.Y., Dec. 6 -- Because of its increasingly large role in the optical networking industry, Corning Inc. has launched its first corporate advertising campaign in 30 years. Doremus Advertising, a New York-based advertising agency hired by Corning, tells Corning's story through the imagery of light, which works as a metaphor both for the optical network and for Corning, the company said.
This campaign comes at a pivotal point in Corning's 150-year history, said John Loose, president and COO for Corning. By concentrating our business strategies on key growth industries, and using our materials technologies to create a competitive advantage, we have produced profitable growth for Corning and its employees.
Corning established a corporate branding initiative earlier this year, which unveiled a new logo, mark, and the tagline Discovering Beyond Imagination.
LATEST NEWS
- CLEO Heads to the East Coast
Apr 29, 2024
- Laser-Based Gas Analyzer Developed to Detect Air Pollution
Apr 29, 2024
- Qubits Could be Stored in Flash-Like Memory
Apr 29, 2024
- Exail Signs LLNL Contract, Partners with Eelume
Apr 26, 2024
- Menlo Moves U.S. HQ: Week in Brief: 4/26/2024
Apr 26, 2024
- Optofluidics Platform Keys Label-, Amplification-Free Rapid Diagnostic Tool
Apr 25, 2024
- DUV Lasers Made with Nonlinear Crystals Enhance Lithography Performance
Apr 25, 2024
- Teledyne e2v, Airy3D Collaborate on 3D Vision Solutions
Apr 24, 2024