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Internet Chat: What Do People Say About Your Company?

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Robert C. Pini

As the Internet comes increasingly alive with electronic discussion groups, conversations that involve company bashing are becoming more frequent. Does this pose a public relations hazard to business? The answer from photonics companies seems to be, "sometimes." At one end of the range of discussion group chat, members may talk with satisfaction about companies and even recommend products. At the other end, hate groups spring up when people share frustration and anger over a company, whether it results from a bad experience, narrow ideology or complete fancy. Typically, discussion groups...Read full article

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    Published: September 1998
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