UCLT Ltd. of Karmiel, Israel, a provider of laser-based yield-enhancement tools for the semiconductor manufacturing industry, has been renamed Pixer Technology Ltd., the company announced yesterday. Hagay Sitry, company president and CEO, said, "'Pixer' is a combination of 'Pixel' and 'laser'. These two elements symbolize the two key basics of the company's core technology." Pixer uses femtolaser technology to insert optical elements into clear media such as quartz to enable photomask and wafer critical dimension control. The company's new Web site is www.pixertech.com; the old url www.uclt.com is still active. Pixer also announced that Gideon Gottlieb has joined the company as director of marketing. Gottlieb most recently served as a product unit head for Mask CD-SEM at Applied Materials Israel and in other marketing and product managerial positions in mask- and wafer-related products.