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Samsung Integrates Units

Photonics.com
Feb 2008
RIDGEFIELD, N.J., Feb. 6, 2008 -- Samsung announced it will integrate the digital camera business of Samsung Opto-Electronics America (SOA) Inc. with Samsung Electronics America's (SEA) consumer electronics business in March.

Samsung said its still-camera business has grown in sales and market share in recent years, and the integration with SEA will bring an infusion of resources in research and development, design, and sales and marketing. The integration will also allow the camcorder division of SEA to strengthen its presence in the photo specialty market, the company said. Both businesses are based in New Jersey; SOA staff in Secaucus are being relocated to SEA in Ridgefield.

"Bringing the digital still camera business into the fold of our broader consumer electronics operations is the next logical step in the evolution of our digital imaging business," said Tim Baxter, executive vice president of sales and marketing at SEA. "Both groups bring inherent strengths and relationships to the table that will allow us to elevate our presence and offer a more comprehensive suite of digital lifestyle solutions to retailers and consumers."

“We believe this move represents a true win-win scenario,” said Tony Sorice, vice president of national accounts for SOA. “Moving forward, we will continue to broaden and deepen our product lines and enhance our position in the digital imaging space.”

For more information, visit: www.samsung.com

GLOSSARY
digital
Denoting the use of binary notation; i.e., the representation of data by bits (1 or 0).
electronics
That branch of science involved in the study and utilization of the motion, emissions and behaviors of currents of electrical energy flowing through gases, vacuums, semiconductors and conductors, not to be confused with electrics, which deals primarily with the conduction of large currents of electricity through metals.
photonics
The technology of generating and harnessing light and other forms of radiant energy whose quantum unit is the photon. The science includes light emission, transmission, deflection, amplification and detection by optical components and instruments, lasers and other light sources, fiber optics, electro-optical instrumentation, related hardware and electronics, and sophisticated systems. The range of applications of photonics extends from energy generation to detection to communications and...
camcordercamerasdigitalelectronicsEmploymentenergyimagingintegrationNews & Featuresopto-electronicsphotonicsSamsungSamsung Electronics AmerciaSamsung Opto-Electronics AmericaSEASOAstill camera

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