Chip Vision Design Systems, which helps semiconductor companies reduce power consumption with system-level EDA software, has announced that Craig Cochran has been named vice president of marketing and business development. In his new role, Cochran will be responsible for marketing the company’s global solutions, as well as developing the market for system-level power optimization. Prior to Chip Vision, Cochran was vice president of marketing and business development at Jasper Design Automation, a design verification solutions company in Mountain View, Calif., where he focused on developing the market for high-level formal verification, garnering high industry visibility and market acceptance for the company. Previously during 14 years at Synopsys Inc. in Mountain View, Calif., he held a variety of management positions including director of strategic marketing for the Galaxy Design Platform, director of corporate marketing, and group and product line manager for multiple groups. Earlier he was an applications engineer at Valid Logic Systems in San Jose. Cochran began his career as a digital design engineer at General Electric.