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Bucking the Trend: Offering Greater Value Fuels Growth

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Terry L. Moshier, REO Inc.

The year 2009 was a particularly difficult one for most of the optics industry, characterized by declining revenues and layoffs. But it wasn’t all bleak: REO posted a 28 percent gain in sales, and the company has shown a compound annual growth rate of more than 16 percent over the past six years. We are proud of achieving well over $30 million in revenue in 2009. I’d like to share the reasons why we have grown because I believe that our approaches could be adopted by other businesses looking to expand in the current uncertain financial climate. Founded in 1993, REO...Read full article

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    Published: May 2010
    Glossary
    diamond turning
    Diamond turning, also known as diamond machining or diamond cutting, is a precision machining process used to produce high-quality optical surfaces and components with extremely tight tolerances. It involves the use of a single-point diamond cutting tool to remove material from a workpiece, typically made of metals, plastics, or optical materials like glass or crystals. In diamond turning, the cutting tool, which has a diamond tip, is controlled with high precision and moved relative to the...
    electron beam
    A stream of electrons emitted by a single source that move in the same direction and at the same speed.
    infrared
    Infrared (IR) refers to the region of the electromagnetic spectrum with wavelengths longer than those of visible light, but shorter than those of microwaves. The infrared spectrum spans wavelengths roughly between 700 nanometers (nm) and 1 millimeter (mm). It is divided into three main subcategories: Near-infrared (NIR): Wavelengths from approximately 700 nm to 1.4 micrometers (µm). Near-infrared light is often used in telecommunications, as well as in various imaging and sensing...
    ion-assisted deposition
    A technique for improving the structure density of thin-film coatings by bombarding the growing film with accelerated ions of oxygen and argon. The kinetic energy then dissipates in the film, causing the condensed molecules to rearrange at greater density.
    magnitude
    In astronomy, the relative brightness of a celestial body. Originally a scale from 1 to 6, where 1 represented the brightest and 6 the faintest visible night sky objects. This scale has been expanded to include negative integers, integers greater than 6 and decimal values. A decrease of 1 in magnitude indicates an increase in brightness by a factor of 2.512 times. In mathematics, the magnitude of an object is often used to describe the size or length of that object. In optics, the magnitude is...
    metrology
    Metrology is the science and practice of measurement. It encompasses the theoretical and practical aspects of measurement, including the development of measurement standards, techniques, and instruments, as well as the application of measurement principles in various fields. The primary objectives of metrology are to ensure accuracy, reliability, and consistency in measurements and to establish traceability to recognized standards. Metrology plays a crucial role in science, industry,...
    optical surface
    A reflecting or refracting surface contained within an optical system.
    ultraviolet
    That invisible region of the spectrum just beyond the violet end of the visible region. Wavelengths range from 1 to 400 nm.
    wavelength
    Electromagnetic energy is transmitted in the form of a sinusoidal wave. The wavelength is the physical distance covered by one cycle of this wave; it is inversely proportional to frequency.
    aerospaceAuburn OpticsBiophotonicscentration tolerancecoating chamberCoatingsCoherentColoradoCommunicationscomponentscompound annual growth ratedefensediamond turningelectron beamengineeringfinancial climateGeindustrialinfraredion beam sputteringion-assisted depositionlaser sourcelaser systemslayoffslenseslife sciencemagnitudemedicalmetrologyOEMoptical surfaceOpticsoptomechanicaloptomechanical assembliesREOREO Inc.revenuesemiconductorsshim-and-gluesupplier agreementtelecomTerry L. MoshierTerry Moshierthin film coatingthin-filmultravioletViewPointViewpoint / Op EdwavelengthZnSZnSeLasers

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