MUNICH, Germany, Sept. 15, 2010 — The future display market — as flat as possible, energy-efficient and high-resolution — will be showcased Nov. 9-12 at electronica 2010. LED, OLED and AMOLED (active-matrix organic LED) technologies are expected to create a technical revolution in e-signage, smart phone displays and television sets.

According to iSuppli, a market research company, AMOLED usage will grow at an average annual rate of 55 percent through 2015. Much of it will be fueled by the rapidly growing smart phone market, which will use AMOLEDs in its displays. Because an AMOLED display doesn’t require any backlight, energy consumption is reduced, and the display can be just a few millimeters thick. It also can be printed on nearly any material and is extremely elastic, which might allow it to be printed onto clothing.

The quarterly OLED Shipment and Forecast Report by DisplaySearch shows that OLED displays will reach a market volume of $5.5 billion, with an average annual growth rate of 37 percent by 2015. However, market researchers do not believe that smart phone displays will be the most important long-term source of income with regard to OLEDSs and AMOLEDs. Television sets will account for an additional market of $1.92 billion in 2015.

It also is anticipated that conventional LED sales will double from $6.7 billion in 2009 to $14.3 billion in 2013. The LED market also is expected to exhibit strong growth, driven by the wide range of applications for very bright LEDs, according to iSuppli.

Samsung will present its new LED large-format e-signage displays. Its EX(n) series combines small size and energy efficiency. Weighing just 15 kg and with a depth of 40 mm, the displays use 60 percent less energy compared with conventional displays and rank among the lightest in their class. The new LED SyncMaster 400EX(n), 460EX(n) and 550EX(n), with screen sizes of 40, 46 and 55 in., respectively, are especially suitable for digital signage in airports, shopping centers and conference venues. They feature full high-definition resolution with a refresh rate of 120 Hz.

Kingbright Electronic Europe GmbH will present the first dome lens SMD-LED in a 0603 package. This helios SMD LED has a 60° viewing angle and delivers up to 3000 mcd at 20 mA of red light. The industrial component complies with temperature specifications between -40 °C and 80 °C and was developed especially for the automatic "pick and place" mounting process.

Dilitronics GmbH will showcase its innovative "controLED technology," which overcomes temperature-, age- and production-induced inhomogeneity. Thanks to an easily programmable microcontroller, the parameters of every LED can be controlled precisely, allowing each LED to operate at its full potential.

Power Systems GmbH+Co.KG, Deutschland, will present its new PS-LPL0801-01 backlight converter for industrial, medical electronics and lighting systems. With an output power of 9 W, it can control a large number of LED backlight systems in thin-film transistor displays. With a flexible eight-output interconnection, LED current from 15 to 240 mA can be attained. The 64 x 32 x 9-mm converter is easily integrated into customer applications.

OLEDs run at lower current produce less luminance than conventional silicon-based LEDs. Because they are fabricated on a flexible, organic substrate, they are flatter, use less energy and exhibit higher contrast than conventional displays.

Data Modul AG will present passive-matrix OLEDs (PMOLEDs) at this year’s show. One highlight will be the new 14-cm PMOLED, a monochrome (green) product with a resolution of 256 x 64 pixels. At 146 x 65 x 2 mm, it is the largest PMOLED available and is intended for medical monitors.

Electronica 2010 will hold a display/e-signage forum at stand A3.221 on Tuesday, Nov. 9, with the theme "big sizes - low energy - 3D-touch." It will include both a "speaker’s corner" and a presentation area where exhibitors can promote innovative products.

Besides exhibition areas, electronica 2010 will feature a supporting program, electronica Automotive Conference and Wireless Congress, and discussions.

Hybridica, an international trade fair for the development and manufacture of metal-plastic hybrid components, has been staged concurrently with electronica since 2008 and produces numerous synergy effects.

For more information, visit:  www.electronica.de/en