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Personalized Medicine: No Longer Ahead of Its Time?

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Overcoming hurdles, the personalized approach to care might finally pay off

Gary Boas, News Editor, [email protected]

Personalized medicine – which takes advantage of molecular imaging, among other technologies, to determine the best course of treatment for individual patients – is an idea whose time has come. Here, we look at some of the obstacles companies have faced in trying to develop personalized medicine for clinical use and at recent developments that could lead to its widespread deployment. On average, drugs today work in only half of the people who take them, according to a report by the Personalized Medicine Coalition. For some patient populations – Alzheimer’s and cancer...Read full article

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    Published: September 2010
    AbrahamsbillBill EricsonBiophotonicsBoasCVS CaremarkEdwardEdward AbrahamsEricsonFeaturesGaryGary BoasGen-ProbeMedcoMedco Health Solutions Inc.Mohr Davidow Venturesmolecular imagingPacBio RSPacific Biosciencespersonalized medicinePersonalized Medicine Coalitionsingle molecule real timeSMRT

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