Edmund Optics Inc. of Barrington, N.J., has named new directors for its imaging, optics and sales units. Gregory Hollows, former director of machine vision technology at Edmund Optics, will lead the company’s imaging unit. He has 15 years of experience in the industry and is past president of the AIA machine vision trade group. Hollows’ goal is to formalize Edmund’s imaging product portfolio and growth strategy. Left: Gregory Hollows, Center: Anthony Artigliere, Right: Todd Sierer. Photos courtesy of Edmund Optics. Former sales director Anthony Artigliere will now lead the optics unit. He has 25 years of photonics industry experience. “With his long-standing exposure to optical design, fabrication, coating, assembly and metrology, we are counting on his effective leadership over the optics business unit,” said Edmund President Samuel Sadoulet. Todd Sierer, the company’s former director of social media and development, will direct sales and marketing efforts in the Americas.