Photonics technology developer Zecotek Photonics Inc. has signed a joint development agreement with a German automobile manufacturer to develop a brand-specific, 3D head-up display (HUD) and entertainment console. “We have signed a contract to develop the world’s first 3D HUD system with a highly respected automobile manufacturer with a clear path to commercialization and widespread adoption,” said A.F. Zerrouk, chairman, president and CEO of Zecotek Photonics. “The cooperation agreement with a major German automobile manufacturer is a major milestone for our company and our 3D display program.” The agreement between Zecotek and the large German automobile manufacturer calls for Zecotek to develop a new 3D HUD system that will be integrated into a range of vehicles for both individual consumer and commercial fleet applications. New flat panel display technologies have made it possible for Zecotek's 3D display approach to be integrated into a high-performance flat screen HUD system. ”Our patented 3D display technology has significant competitive advantages over systems in operation today,” Zerrouk said. “It has many more views compared to your typical HUD display, which allows for new possibilities in terms of content and how information is displayed to the driver. The real depth effect created by our 3D technology allows images to be placed further or closer to the driver in a natural and comfortable way, in real time. Our approach eliminates crosstalk, a drawback for most other systems where the image jumps around as a driver moves their head from side to side. Our system is highly compatible with augmented reality technology and provides exciting platform opportunities in terms of realistic and safer content display. Our system does not require eye tracking.” With new efficiencies and a much more compact design, similar high-performance flat screen panels can be integrated into entertainment and infotainment systems such as laptop computers, instrument panels and potentially personal smartphones. The first prototype of the initial concept for the 3D HUD is due to be completed by the end of 2017. Zecotek is a developer of high-performance scintillation crystals, photo detectors, PET scanning technologies, 3D auto-stereoscopic displays, 3D metal printing, and lasers for applications in medical, high-tech and industrial sectors.