Motion control technologies developer Physik Instrumente LP (PI) has named Cliff Jolliffe as head of segment marketing for automation. Jolliffe brings more than two decades of automation technology experience. For the last 15 years, he worked for a well-known precision mechatronics company as its subsidiary, laser medical and micromachining managers, and was also responsible for sales of digital motion controllers across Europe. “I’m excited about joining PI’s team and am really impressed by the drive and passion that everybody has for our products,” Jolliffe said. “The new direct driven linear and rotary stages, motion controllers and broad range of technologies that I’ve seen really enhance our ability and confidence to increase our sales in the global precision automation markets.” Jolliffe holds a Ph.D. in electric motor design. The UK government recognizes him as an expert in the field of precision automation, and he currently chairs a cross-industrial academic panel that seeks to advance research in joint ventures with manufacturing companies. Physik Instrumente is a manufacturer of air bearing stages, piezoelectric solutions, precision motion control equipment and hexapod parallel-kinematics for semiconductor applications, photonics, biotechnology, nanotechnology and medical engineering.