JUSTINE MURPHY, SENIOR EDITOR, [email protected] While everyone is good at something, no one person is an expert in everything. A house needs a new roof, for example. Sure, the homeowner could save on labor costs by attempting the work alone, but a lack of experience suggests the likelihood for additional repair costs in the future. In the long run, it is more cost-effective to trust an expert with the job. The same can be said for marketing initiatives. “What we find, in many cases, are companies that try to cut corners by dumping more than one duty onto one person,” said Mandy McEwen, founder of Mod Girl Marketing....Read full articleRelated content from Photonics MediaPhotonics Handbook ArticlesMachine Vision Cameras: Making the Right SelectionTechnological advances have resulted in new, higher-quality sensors that enable machine vision cameras to deliver greater features and functionality at a lower cost than ever before. These factors...Photonics HandbookWebinarsQuanta Image SensorsDemand for high sensitivity and high dynamic range motivates new approaches for image sensors. The quanta image sensor (QIS) concept involves counting individual photons on sensors made of 1...Photonics.com 1/28/2015Neuroscience in the Everyday WorldRecent advancements in wearable functional NIR spectroscopy (fNIRS) devices and signal processing tools expand the repertoire of unconstrained experiments for neuroscientific research. Meryem Ayse...Photonics.com 10/27/2021Multispectral Imaging: Possibilities Using Prism TechnologyMulti-sensor prism cameras offer significant advantages for color and multispectral imaging. Bayer, multi-line color line-scan and hyperspectral sensors featuring color filters on top of each pixel...Photonics.com 7/19/2023Optical Design and Fabrication: Considerations for Going CustomThis webinar will address the items to consider when designing and fabricating a custom lens for any given system. Presenter Stuart Singer, chief executive officer at Schneider Optics Inc., will...Photonics.com 2/25/2020Photonics Dictionary TermsmicrointerferometerPhotonics Dictionaryoptical combinerAn optical combiner, in the context of optics and display technologies, refers to a device or component that combines multiple optical signals or images into a single output. The purpose of an...Photonics DictionarymicroficheA small card (10 x 15 cm) that has been treated with a photographic emulsion to record and store the microimages of documents and graphic information projected on it by a microfilm camera. A...Photonics DictionarypleochroismThe property exhibited by certain birefringent crystals in which the degree with which they transmit polarized light is different, depending on whether the ray is ordinary or extraordinary. An...Photonics DictionaryPhotonics Buyers' Guide CategoriesMarketing Consulting ServicesToroidal LensesElliptical, Parabolic and Dichroic Coated Beam ReflectorsMicrofilm LensesCompaniesShanghai Optics Inc.ISO 9001 & ISO 13485 certified and D&B DUNS # 113515303 Shanghai Optics is an unparalleled custom system solution provider offering advance precision custom optical design, engineering,...Photonics Buyers' GuideReynard CorporationReynard Corporation has been a premier supplier of custom optics and thin-film coatings to a global customer base since 1984. Reynard focuses on manufacturing the highest quality products with...Photonics Buyers' GuideAndover CorporationWith over 40 years of experience, Andover Corporation is a recognized world leader in the manufacture of high-quality optical coatings and optical filters. We have an extensive line of...Photonics Buyers' GuideOmega Optical LLCOmega Optical has been bringing you the light you need since 1969. Omega specializes in thin-film interference filters in the 190 nm - 10 µm wavelength range. The layers are...Photonics Buyers' Guide