I watch a lot of movies with Michael Bay-esque explosions and thin plot lines that I can follow. It’s no wonder that every year the Oscar nominations are a mystery to me and the majority of the movies are above my level of comprehension of cinematography. And I don’t think I’m the only one who is a little puzzled every year. The King’s Speech was initially expected to make just a couple million dollars at the box office. But 12 Oscar nominations later, that estimate jumped to $200 million. As of 2016 it has grossed over $430 million globally. It’s not that the movie became better while it was in the theaters, it’s that it simply wasn’t well-known, which brings us to this point — for any movie or video to be profitable it needs to be known. We have really remodeled and enhanced our video program for 2016 in order to provide the photonics industry with awareness for their product videos. The 2016 Video Promotion Package includes everything you need to make sure your video is seen in the industry: hosting on Photonics.com, a featured spot in one of our newsletters, and a 1/6-page video highlight ad in Photonics Spectra. You’ve spent time and money on your videos, now let’s work together to distribute them and make sure they get the exposure they need and deserve.