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Sourcebooks Content Brings New Power to a Trusted Resource


Jan 0001
JUSTINE MURPHY, SENIOR EDITOR, justine.murphy@photonics.com
Sourcebook November 2014

BioPhotonics
magazine stands out from its competitors, with the industry’s largest total circulation and eight issues in print in 2015. As the global resource for research, business and product news, and information for the growing biophotonics community, it is the only BPA-audited industry publication focused on photonics in the life sciences.

This singular authority on the biophotonics industry is widely regarded as a valuable tool for researchers, engineers and others working to expand the opportunities for light-based technologies in biology, medicine and more. As shown in our latest reader survey, more than half of BioPhotonics readers work in research and engineering-related areas.

A unique resource, BioPhotonics appeals to users of both components and systems!

So how do we improve on success? We’re making BioPhotonics an even smarter choice for your marketing dollars by turning four issues into super Sourcebooks in 2015, each one supporting a key technology in ways that will make it an important reference tool to be referred to throughout the year. In addition to all the great content found regularly in BioPhotonics, each Sourcebook will offer:

• Targeted supplier listings with additional branding opportunities
• Relevant contributed and house reference materials
• Bonus circulation at key shows

The same reader survey revealed that over 94% of the devoted BioPhotonics readership also has some involvement in its organization’s purchasing decisions. What’s more, 82% of BioPhotonics readers spend more than half an hour with each issue, and almost 50% keep that issue for more than one year!

BioPhotonics readers want more!

A recent survey revealed that 94% of BioPhotonics readers have some involvement in their organizations’ purchasing decisions. That powerful group told us in the same survey that THEY WANT MORE BIOPHOTONICS!

BiophotonicsOutbound MarketingPrint AdvertisingBranding

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