JUSTINE MURPHY, SENIOR EDITOR, [email protected] It’s easy to stick to traditional outlets and advertising campaigns that for years have produced effective results. The business of marketing and advertising is changing to include new routes that reflect today’s increasingly connected world. Taking the risk of bypassing traditional marketing and advertising can be scary, so it’s important to understand nontraditional approaches. Dark marketing — also referred to as covert marketing — is evolving, and it’s garnering mixed reviews by marketing professionals. As defined by Hiep Nguyen, an ICT business...Read full articleRelated content from Photonics MediaArticlesPorotech to Unveil Dynamic Pixel Tuning for Micro-LEDs: Week in Brief: 05/06/22VIGO Photonics opened its first office in the U.S., in St. Petersburg, Fla. The North American headquarters is headed by Scott Riggi and will serve as the primary interface for customers in the U.S.,...Photonics.com 5/6/2022WebinarsIndustrial Imaging and VisionAdditional Questions & Answers from the webinar are below Speakers: 3-D Vision for Industrial Robot Guidance Clay Flannigan Manager, Robotics and Automation Engineering ...Photonics.com 4/10/2013Quanta Image SensorsDemand for high sensitivity and high dynamic range motivates new approaches for image sensors. The quanta image sensor (QIS) concept involves counting individual photons on sensors made of 1...Photonics.com 1/28/2015Rapid and Effective Large-Area Raman Imaging: Raman Microscopy EvolvesThe last 25 years have seen Raman microscopy evolve from a relatively slow spectroscopic imaging technique, which could take days to image a sample, to an accepted rapid and powerful technique. It is...Photonics.com 1/21/2021