Eastman Kodak Company has announced an initiative to market its solid-state sensor technology into worldwide digital imaging markets through the company's Image Sensor Solution (ISS) division. Kodak has redefined the ISS business charter to enable the division to market its image sensor technology directly to OEMs as well as other business units within Kodak. The new initiative will allow Kodak to realize additional revenue and earnings opportunities from this core digital imaging technology while ensuring that its equipment divisions continue to have access to high-performance image sensors on the market today. Until recently, Kodak's ISS division existed primarily to supply products and services to other Kodak divisions for use in film and paper scanners, professional digital cameras, and various government programs. Under its new charter, ISS will expand more broadly into external markets by finding new applications and revenue opportunities for Kodak image sensor products. As part of this new thrust, Kodak has hired three semiconductor industry veterans to drive ISS's strategy and operations. Dona Flamme, the new division general manager and vice president, brings extensive experience in senior management and technical marketing from Micrel Semiconductor and NCR Microelectronics to ISS. Chris McNiffe has been hired as vice president for marketing and sales. Mr. McNiffe has held a variety of sales and marketing management positions with 8 x 8 Inc., NCR Microelectronics and RCA Solid State. Alan Sabanosh recently joined Kodak as director of operations for ISS. Mr. Sabanosh has experience in managing wafer fab and quality operations from GMT Microelectronics and Commodore Semiconductor. "The image sensor product line carries forward Kodak's century-long tradition as the world's imaging leader," stated Dona Flamme, general manager of ISS and vice president of Digital & Applied Imaging. "ISS will extend and open up opportunities for Kodak's high-performance image sensors to be integrated in all cutting-edge digital imaging products and solutions."