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Survey: Alliances Boost Revenues

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Growing companies that are involved in strategic alliances expect higher revenues, on average, than do companies that avoid sharing resources, according to a recent PricewaterhouseCoopers Trendsetter Barometer survey. The growth figure offers some cheer for photonics companies, which have embraced the alliance concept for years. The consulting firm surveyed CEOs of 425 fast-growing American companies, finding that nearly two-thirds are involved in strategic alliances to share technical, marketing or other resources. Product/manufacturing firms reported the most frequent...Read full article

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    Published: January 2001
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