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32M LED LCD TV Market Forecast for 2010

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SEOUL, South Korea, April 27, 2010 — Displaybank, a market research and consulting company for the display and solar industries, has announced that the edge-type LED BLU (backlight unit) technology used in LED LCD TVs is showing rapid advancement.

Edge-type technology that places LEDs as a “bar” type on four sides of a TFT-LCD panel is accelerating, reducing the number of bars used and lowering costs. These and other findings are disclosed in Displaybank’s updated large-size BLU/LED BLU Industry Trend and Analysis report, which covers backlight industry on a monthly basis.

The edge-type products launched in 2009 had six LED bars in four sides of the panel, but in 2010, products with only two sides are being launched, and in some small-size applications, with one-side two LED bars.

Duke Lee, a senior analyst in the display component research group, said that “to decrease the number of LED bars used, additional components related to heat emission” must be applied. The area of chip work is variable, he noted, adding that, “by lowering the number of LEDs used that have high cost share, the cost of LED LCD TV models in 2010 would certainly show lower cost level than the models launched in 2009.”

Displaybank forecasts that the average price of an LED BLU in 2009, which was $226.10, will decline to $129.00 in 2010, reflecting a 43 percent decrease based on a 40-in. product. It also predicts that 32 million LED LCD TVs will be sold in 2010, representing a 19 percent share.

“The technological advancement can be considered as the industry’s efforts to respond to the LED shortages by lowering the number of LEDs applied with the cost-saving factor,” said Andy Yu, senior vice president. “The explosive demand increases for LED LCD TVs led to endless concerns on shortages for LEDs as well as other related components, but major TV makers are continuously updating their new product lineup with not only LED LCD TV, but also 3-D LED LCD TVs.”

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Apr 2010
Andy YuAsia-Pacificbacklight unitsBluBusinessConsumerDisplaybankDisplaysDuke Leeedge-type technologyenergyLCDslight sourcesSeoulsolarTVSLEDs

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