The Zenaro Lighting Alliance has announced a startup, Zenaro Lighting GmbH. With headquarters in Kamp-Lintfort, Germany, the new company will develop and sell LED luminaires and systems for the office, consumer, street and parking lot segments, as well as LED retrofits, power supplies and light engines. With an initial focus on the German and European markets, the company plans to expand its operations internationally by leveraging the existing infrastructure of the alliance’s partners in Taiwan and the US. Founded in April to confront the challenges of the global lighting market, the alliance consists of Everlight Electronics LLC of Taiwan and Aphos Lighting LLC of Carrolton, Texas.