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10 Step Checklist: How to Successfully Promote Your Technology

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Starting an advertising campaign to promote complex technology requires a strategic and thoughtful approach to ensure success.

Matt Beebe

Here are 10 things to consider when planning your campaign: 1. The Ad Copy Ad copy enables you to communicate the benefits of your product or service to potential customers. Through the use of language, ad copy can convey the key selling points of your product or service, explain how it solves a problem or meets a need, and persuade your target audience to take action. By grabbing the viewer's attention and creating a sense of urgency, ad copy can drive action, whether purchasing a product, signing up for a service, or visiting a website. Additionally, ad copy can help build brand...Read full article

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