MATTHEW BEEBE, [email protected] "Your brand is what other people say about you when you're not in the room." - Jeff Bezos 1. Better Sales Outreach Decision makers get bombarded with offers from salespeople every week, and it is no surprise that they do not take every call or answer every email. Which calls and emails do they respond to? The ones from the companies that they have heard of! This kind of brand awareness does not happen overnight, but it is never too late to start putting your brand out there. Once people know who you are and what you do, it is much easier for them to be interested in how you...Read full articleRelated content from Photonics MediaArticlesPorotech to Unveil Dynamic Pixel Tuning for Micro-LEDs: Week in Brief: 05/06/22VIGO Photonics opened its first office in the U.S., in St. Petersburg, Fla. The North American headquarters is headed by Scott Riggi and will serve as the primary interface for customers in the U.S.,...Photonics.com 5/6/2022WebinarsFemtosecond Lasers Capture Key Diagnostic DetailsOver the past 30 years, near-infrared, Ti:sapphire lasers have made a significant contribution toward our understanding of many key biological processes. The longer-wavelength lasers (>920 nm) can...Photonics.com 10/27/2022Fundamentals of Helium Leak DetectionFrom LEDs to medical devices to microelectronics to fiber optics — everything leaks! This 40-minute webinar, presented by Agilent Technologies, will describe the challenges of locating and...Photonics.com 4/17/2018RDMA Technology for High-Speed Cameras Provides Optimal Image Transfer Over 10GigEThe landscape of high-speed data transmission is in a constant state of evolution, as new technologies emerge to meet the ever-growing demands of bandwidth-intensive applications. Ethernet User...Photonics.com 7/19/2023Advancements in High-Power Semiconductor LasersVertical integration in high-power semiconductor lasers helps when addressing a variety of applications in pumping, materials processing, medical, and more. Jörg Neukum describes a series...Photonics.com 1/19/2021