MATTHEW BEEBE, [email protected] 1. Consistency is key Your word choice, aesthetics, and values should all be easily communicated through your different media channels. For example, make sure that the color used in your display advertisements is the same as the booth for your next trade show. If you have several company catchphrases, pick one and stick with it. The easiest way for a prospect to lose interest is to confuse them with what exactly it is that you do. A recent article written by Forbes even agrees that consistency is the key to effective branding. 2. Diversify If your financial...Read full articleRelated content from Photonics MediaArticlesPorotech to Unveil Dynamic Pixel Tuning for Micro-LEDs: Week in Brief: 05/06/22VIGO Photonics opened its first office in the U.S., in St. Petersburg, Fla. The North American headquarters is headed by Scott Riggi and will serve as the primary interface for customers in the U.S.,...Photonics.com 5/6/2022WebinarsFrom Product to Profit: The Powerful Impact of Early-stage, User-Based ResearchAdditional Q&A - Q: How can I distribute my questionnaire? If I am in the early stage of designing a specific product for India and I know my target audience... How can I reach them? Do you...Photonics.com 7/30/2014Shrinking Pixels and Growing Sensors: Two Approaches for Increasing ResolutionThe drive for continuous innovation in machine vision results in a constantly increasing demand for higher resolution. Sensor manufacturers can take two main approaches to meeting this demand: They...Photonics.com 7/21/2021Programmable Power in Laser ProcessesLaser designs require tightly controlled and consistent performance from their power supplies. When choosing power solutions for laser processes, the typical influencing factors are the electrical...Photonics.com 1/19/2021Laser Light Sources for Automotive and Specialty Lighting ApplicationsA new generation of visible laser light sources is being developed to enable advanced optical control through the use of miniature optics and reflectors, high-efficiency fiber optic transport, and...Photonics.com 9/25/2018