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B2B Media: Putting the Reader First

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JUSTINE MURPHY, SENIOR EDITOR, [email protected]

Successful B2B publishers know the importance of a strong readership and they invest heavily in serving those readers and keeping them engaged, from building relevant editorial content to delivering it in exciting products and on the platforms readers prefer. Helping marketers understand who the readers of a publication are and how they may be important to a marketer is the job of account management. Before any discussion of bonus distribution, click-throughs, frequency or ad rates, a B2B marketer considering a media partner for some or all of its annual spend should consider the...Read full article

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