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Building a Successful Ad Campaign Begins with...

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A Strategic Marketing Plan Requires a Strong Foundation

Brand marketers today have many choices for placing their advertising messages: print and digital magazines, websites, electronic newsletters, webinar sponsorships, and more. Each of these options brings valuable benefits — from brand building to driving traffic to generating leads. For many advertisers, the benefits these options bring are amplified when a campaign is built on the firm base of an established and respected print magazine brand. In the same way that a contractor builds on a sturdy foundation, a seasoned marketer uses a print ad campaign as the launch pad for a new...Read full article

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