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SUSAN PETRIE, SENIOR EDITOR, [email protected]

Theories are often rooted in paradox. We observe something that defies an assumption, and then we study it to discover the forces at play. (Take, for example, wave-particle duality.) The natural process of inquiry that drives the scientific method, as it turns out, also drives print publishing. Take, for example, print-digital duality. We have observed that as digital communication becomes more prevalent, more people remain loyal to print subscriptions of Photonics Spectra. We started studying this phenomenon about eight years ago, with something called an “Ad Action Survey.”...Read full article

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    Published: October 2019
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