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Corning Unveils New Advertising Campaign

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CORNING, N.Y., Dec. 6 -- Because of its increasingly large role in the optical networking industry, Corning Inc. has launched its first corporate advertising campaign in 30 years. Doremus Advertising, a New York-based advertising agency hired by Corning, tells Corning's story through the imagery of light, which works as a metaphor both for the optical network and for Corning, the company said. This campaign comes at a pivotal point in Corning's 150-year history, said John Loose, president and COO for Corning. By concentrating our business strategies on key growth industries, and using our...Read full article

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    Published: December 2000
    CommunicationsNews & Features

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